Introduction
The Supermarket and Grocery Store
Industry worldwide currently faces public policy issues relating to Labeling
Regulations, Food politics and Abuses of buyer power. This paper will explore
the nonmarket activity of the three leading retail giants from this industry,
namely Tesco PLC ($101.3b), Walmart ($72.2b) and Kroger ($96.5b) respectively.
It will also focus on drawing comparisons between their lobbying efforts and
those undertaken by the industry’s prime trade associations.
Nonmarket
Activity among Interests in the Supermarket and Grocery Store Industry
All of the three leading enterprises
within this industry have a significant amount of non-market spending. British
retail juggernaut, Tesco PLC, boasts of $101.3 billion in revenue and employs
530,000 people globally.1&2 This emphasizes its economic and
personnel prowess in the nonmarket realm. Internationally, Tesco operates in 12
markets and in all the 39 counties (states) of the United Kingdom.3 Therefore,
it has a strong geographic presence domestically. Moreover, Tesco is also a
household favorite in the U.K and that allows the company to leverage its
strong brand as a catalyst to rally favorable political impetus. In addition,
Tesco also invests significantly in campaign spending and lobbying in order to
garner greater political support.4
North America’s largest retailer, Walmart,
recorded a revenue of $72.2 billion and employs 2.2 million people worldwide. Walmart
has 8,500 stores in 15 countries, under 55 different names. In 2009, it
generated 51 percent of its US$258 billion sales in the U.S. from grocery
business and is said to employ 1% of the American working population, making it
a very robust force to reckon on the political front.6&7 To
reinforce this stance, within the U.S.A, Walmart operates in all 50 states and
the district of Columbia. As of 2013, Walmart invested $3.8 million in
political contributions, of which $1.47 million went to candidates, with the
remainder going to political parties.8 (Exhibit 1)
Fellow U.S retailer Kroger totals $96.5
billion in revenue, operates 2,435 stores and employs 343,000 individuals in 31
states of its home nation. Compared to Tesco and Walmart, Kroger’s human
resource penetration within its parent country may seem fractional, but it is
still considered relatively strong on a general industrial scale.9 Surprisingly
and rather uncharacteristically, Kroger has also reduced its cumulative
political spending with expenditure on lobbying amounting to a measly $200,000.
However, in retrospect, while looking at historic data pertaining to Kroger’s
political investments over the last decade, it is evidential to infer that the
company has not only been cutting down on such expenses, but was never actually
big on political spending.10 (Exhibit 2)
The National Retail Federation (NRF) is
the world's largest retail trade association and represents an industry that
contains over 1.6 million U.S. retail establishments with more than 24 million
employees and sales of $4.4 trillion, as of 2005.11 All the three
major global retailers discussed above are a critical part of this umbrella
group, which saw political spending of $1.1 million5 this year.
Intriguingly, the $3.5 million spent in 2012 eclipsed this amount. (Exhibit 3) Other
significant food retail trade associations include ‘The Food Institute’, ‘Foodservice
Sales & Marketing Association’ and ‘National Association of Convenience
Stores’ among others.12
Conclusion
The
analysis conducted in this paper has highlighted a consistent trend - Reduced
spending in political activity and lobbying in the Supermarket and Grocery
Store Industry, largely characterized by the fractional cut in expenditure
exercised by the industry’s largest and most vital trade association as well as
its leading players. (Exhibits 1,2&3) It is also conclusive to recognize
this industry’s dense and geographically well dispersed human elements, as
viable forces that have the power to attract political attention and bring
about requisite changes, if necessary.
End Notes
1.
Tesco Company Stats: http://www.dailymail.co.uk/news/article-1319718/Tesco-numbers-Employs-472-000-people-makes-6K-minute.html
7.
Walmart Company Stats - Employee data: http://www.statisticbrain.com/wal-mart-company-statistics/
8.
Walmart’s Lobbying activities
EXHIBIT 1
EXHIBIT 2
EXHIBIT 3
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